Revenue Generation - While there is a definitely a chance for increased sales and revenue because your increased visibility, web development is a long-term business development move, so don't expect a windfall overnight. However, that said, we get testimonials regularly from customers who maintain that having a web site has improved their business volume.
Expense Reduction - You can now sell you product directly from your site and have the payment and shipping all handled from your site - so it's like having an extra location at a fraction of the cost. Plus, it's open 24 hours a day and you don't have to worry about paying overtime! Also, you can save a lot of time and money) by not having your sales staff tied up answering questions about your company, it's products and services - you can provide most of that information on your site.
Enhanced Customer Relations - The most successful business web sites put the customer first. They do this by providing detailed and up-to-date information about products and services. In a way, you are creating "self-educated" buyers and a self-educated buyer is a happier buyer.